APDMC Plus – Advanced Program in Digital Media Creation
Looking for a course that brings together digital design, video editing, and creative content production? The Advanced Program in Digital Media Creation (APDMC Plus) at MAAC introduces you to a range of digital media skills, including graphic design, motion graphics, UI/UX, web development, and 3D content design. Explore the curriculum, learn about the different creative disciplines covered, and find out how this program can help you develop your creative skills.
COURSE DURATION: 624 hours with CareerX | 672 Hours with CreatorX and CareerX
What Will You Learn in APDMC Plus?
Explore the subjects covered in the APDMC Plus course, from digital design and video production to 3D content creation. The curriculum introduces you to creative tools, design principles, and production techniques that can help you develop practical skills across different areas of digital media.
Term 1: Digital Design
- Design Principles
- Principles of Visual Communication
- Introduction to Digital Design
- Digital Design
- Image Editing
- Vector Illustration
- Advanced Graphic Design
- Digital Publishing
- Generative AI for Digital Creators- Imagery
- 3D Design for Product
- Branding Case Study
Term 2: Video Production
- Essentials of Cinematography
- Basics of Filmmaking
- Storyboarding & Animatics
- The Art of Video Storytelling
- Video & Sound Editing
- Colour Grading
- Motion Graphics Essentials
- Working with Plugins
- Video Editing for Social Media
- Generative AI for Digital Creators — Video & Audio
Term 3: UI/UX Design & Web Development
- Animation Foundation
- Character Animation & Body Dynamics
- Basic Performance Animation
- Advanced Performance Animation
Term 4: 3D Content Design
- Fundamentals of Computer Aided Design
- 3D Architectural & Event Design
- Event & Stall Design Visualization
- Advanced 3D Visualisation
- Real-Time 3D Visualisation
- 3D Product Design & Visualisation


Semester 1
- StoryTelling: Multi-platform narratives for Film, Games, and XR.
- Art Direction: Visual impact via mood, color, and composition.
- World Building: Narrative-driven environment design.
- Studio Pipeline: Professional workflows, timelines, and approvals.
- Gen AI Power: AI-driven ideation, storyboarding, and previz.
Semester 2
- 3D Pipeline: Mastering departmental workflows and deadlines.
- Asset Workflow: Creating production-ready assets without errors.
- Scene Optimization: Using proxies, LODs, and instancing for performance.
- LookDev & Lighting: Cinematic lighting using practical references.
- Animation: Transforming storyboards into shots with clear body mechanics.
Semester 3
- Studio Workflow: Execute professional workflows from modeling to final texturing.
- Asset Optimization: Build optimized, production-ready assets with clean topology.
- VFX Integration: Master CG-to-plate matching through lighting and LookDev.
- Performance Driven Animation: Create story-driven performances with precise body mechanics.
- Gen AI Integration: Leverage GenAI for rapid ideation and production optimization
Semester 4
- Character FX: Solving hair, fur, and cloth simulation issues.
- Real-Time Worlds: Building optimized, game-ready environments.
- Unreal Cinematics: Mastering real-time lighting and mood.
- Gen AI LookDev: Enhancing visual development via Gen AI.
- Studio Portfolio: Finalizing professional-grade showcases.
Module 1: Freelance Fundamentals & Gig Economy
- Explore creative career pathways.
- Identify strengths and niche.
- Build job-ready portfolios.
- Learn pricing and client skills.
- Practice professional ethics.
Module 2: Studio Setup & Project Management
- Set up a production-ready workspace.
- Adopt the production workflow.
- Master project management basics.
- Work effectively in teams.
- Develop a deadline-driven mindset.
Module 3: Project Pitch & Client Readiness
- Decode creative briefs with ease.
- Pitch creative projects with clarity
- Confident presentation across pitches.
- Professional feedback management.
- Master portfolio presentation strategies.
Module 4: Personal Brand & Network Building
- Build a strong professional identity.
- Use online platforms strategically.
- Professional Network building
- Plan long-term career growth.
- Master remote and hybrid teamwork.
Module 5: Entrepreneurship & Creator Mindset
- Navigate the creator economy ecosystem.
- Adopt a value-driven creative and business mindset.
- Explore monetization and revenue frameworks.
- Safeguard intellectual property and creative assets.
- Manage finances for long-term sustainability.
Software and Creative Tools Covered
Get familiar with the software and creative tools used across different areas of digital media production. Depending on the module, these tools can support graphic design, video editing, motion graphics, 3D design, visualisation, and AI-assisted creative workflows.

Autodesk® 3ds Max®

Adobe Photoshop

Quixel Mixer

Adobe Premiere

Adobe After Effects

Adobe Stager

Adobe Audition

V-Ray

Adobe Substance 3D Painter

Unreal Engine

Adobe Sampler

Storyboader

ChatGPT

Deepseek

Leonardo AI

Midjourney

Sora

Runway ML

ElevenLabs

Suno AI

Firefly

Comfy UI

Canva AI Tools
1000+
Industry Placements

Explore Creative Projects by MAAC Students
See how creative ideas take shape through student projects in digital design, video production, animation, visual effects, and other media disciplines. Browse the work to discover different creative approaches and get inspired by the possibilities of digital media.





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Ready to Explore Digital Media Creation?
Take the next step towards developing your creative skills. Explore the APDMC Plus curriculum, understand the course options, and speak with our team to learn more about admissions and training.
Frequently Asked Questions About APDMC Plus
Have questions about courses, admissions, fees, placements, or career opportunities at MAAC Chandigarh? Find quick answers to the most common questions and get the information you need before starting your creative career.
1. What is the APDMC Plus course?
APDMC Plus stands for Advanced Program in Digital Media Creation. It covers multiple areas of digital media, with subjects that include digital design, video production, motion graphics, UI/UX, and 3D content design.
2. What will I learn in the APDMC Plus course?
The subjects depend on the program structure and selected option. The published curriculum covers areas such as graphic design, image editing, video editing, colour grading, motion graphics, and 3D visualisation. Review the complete syllabus to understand the modules included.
3. How long is the APDMC Plus course?
The published course duration is 624 hours with CareerX and 672 hours with CreatorX and CareerX. Contact MAAC to confirm which options are currently available.
4. Which software is covered in APDMC Plus?
The course page lists creative tools for graphic design, video editing, 3D design, visualisation, and AI-assisted content creation. Refer to the Software Covered section for the tools listed in the curriculum.
5. Who can enrol in APDMC Plus?
Eligibility may depend on the program requirements. Contact the admissions team to confirm the current eligibility criteria before applying.
6. What career paths can I explore after APDMC Plus?
Depending on your skills, chosen specialisation, portfolio, and employer requirements, you may explore opportunities in digital design, video production, motion graphics, 3D content creation, or related creative fields. Career outcomes are not guaranteed and vary by individual.
7. How can I find out about APDMC Plus fees?
Course fees can vary depending on the program option and current fee structure. Contact MAAC for the latest fee details and payment information.
8. How do I enquire about APDMC Plus admissions?
You can submit the enquiry form on this page to request information about the curriculum, course duration, eligibility, fees, and admissions process
9. Where are the MAAC centres located?
MAAC has centres all over India. You can locate your nearest MAAC centre here. Locate and visit your nearest centre for a free career counselling.

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